The Digital Communication Strategy is the primary pillar to our approach
During our monthly steering committee meetings, we will collaborate on weekly communications to accomplish the following objectives.
Transactional buying opportunities
- Promotional Communications
- Rebate tracking & progress
- Missed order cycles
feature stories
- Applicational Knowledge
- Unique Selling Point Soundbites
- Product line expansion
targeted communications
- Complementary Offerings
- Similarity Modeling
- Targeted Growth opportunities
Digital and direct communications
Digital Campaigns
The Digital Campaigns are weekly emails. More frequent than weekly emails spike opt outs, and less frequent lose relevance and the cumulative effect. In any given month we like to have 2 promotional communications, and 2 product centric or informational. This mix maximizes engagement over time.
Outbound Calling
We utilize outbound calling campaigns to expand the distribution list, verify contacts, reach out to distributors that are not engaging digital communications, and execute targeted campaigns.