For Manufacturers Selling Through Distribution
we provide a Digital sales coverage model for the 80% of Distributors that make up 20% of your volume. The long tail.
By creating a digital communication strategy with your channel/trade marketing teams, we utilize email campaigns to generate incremental activity. We direct all campaigns to our own B2B eCommerce portal and convert the distribution orders directly into your ERP system with either EDI or API. This approach offers cost savings and sales increases over traditional Independent Manufacturer Rep coverage options.
We know Data
Digital Engagement
We use digital and direct communications to build out our distribution list at every distributor. We use customer segmentation to maximize relevancy of each communication, which increases engagement and minimizes opt-outs.
B2B eCommerce
Our eCommerce Platform is built to tackle the unique challenges facing manufacturers selling through distribution. Our platform can be used as a stand-alone or integrate it “headless” with your ERP, CRM, OMS, Marketplace, or more via our Open API’s
Data Driven Marketing
We utilize python to run data analytics on your distributors. By utilizing complementary, similarity, and recency modeling we are able to segment out your distribution based on their buying patterns, to ensure all of our communications are relevant to the recipient. This increased relevancy maximizes engagement and minimizes opt outs.
Increased Touchpoints
By switching to digital-first communications, you will increase the number of touchpoints you get per year with your smaller distributors.
WE HELP CREATE CONTENT
Our main source of content is gaining access to your brand marketing teams’ already published content and repurposing it in our communications. History has shown that will cover about 80% of the needs. But we also use Feature Stories on categories to gain product line extensions that often go beyond the content that already exists. We use AI generated copy and images as necessary, as well as in house graphic designers. We always adhere to your brand standards and allow for a final review of all communications before they’re sent. The content we create for you is your IP to reuse if you wish.
